Altroz will be the Official Partner for Dream11 Indian Premier League (IPL) 2020. The IPL begins on September 19 and will be played across 3 venues, located in Dubai, Abu Dhabi & Sharjah, in the United Arab Emirates. Earlier, Nexon and the Harrier, were tournament’s official partners, during the 2018 and the 2019 seasons, respectively.
The car was launched at a starting price of ₹5.29 lakh (ex showroom) in India back in January of 2020.
Altroz will be showcase in the stadium at all three venues in the UAE, throughout the tournament. Additionally, the player with best strike rate of the match will win the much sought-after Altroz Super Striker Trophy along with a prize of INR 100,000. Moreover, the batsman with the highest strike-rate of the tournament drives home the Altroz.
Apart from displaying the car at the stadiums, Tata Motors will also be indulging creatively with its customers to spread the cheer of the game through its dealerships and social media platforms. Tata dealerships across India will be the place where customers can immerse into the ambiance of IPL.
Even fans too will get the chance to become Altroz Super Strikers through the Altroz Super Striker mobile game, which is free to participate mobile game. Altroz Super Striker mobile game available to all from September 19 onwards.
Altroz has already received a astounding response. Another feather in the cap is its 5-star safety rating by Global NCAP, which makes the Altroz India’s safest hatchback. Ever since its launch, the Altroz has been setting the #TheGoldStandard with its futuristic design, cockpit-inspired interiors, luxurious comfort & thrilling performance.