Royal Enfield has introduced a customization option called ‘Make Your Own’ for its customers, which one can get while purchasing the motorcycle, as a means of self-expression. One does not need to rely only on aftermarket options but can get his own personalized motorcycle delivered to him.
The customization options include genuine and homologated parts and accessories.
Speaking about the new initiative, Vinod Dasari, CEO Royal Enfield said “Personalising and accessorizing one’s motorcycle is almost like a holy ritual for an avid motorcyclist, and Royal Enfield motorcycles have lent themselves beautifully to customization over the years. Our riding community and enthusiasts have always inspired us to boldly bring in new ideas and initiatives. Make Your Own is a unique project and a reflection of our creative riding community that has inspired us. With Make Your Own, buyers will be able to book and customize their motorcycle in just a few easy steps right at the booking stage. This new initiative allows customers to engage closely with the brand and experience more avenues with accessories and personalization. We want our customers to have a more immersive experience at our stores while being able to express their own unique personalities through their motorcycles”
Make Your Own enables customers to get factory-fitted and trustworthy and genuine
motorcycle accessories that come with a two-year warranty, right at the booking stage. This saves the customer the hassle of purchasing the stock motorcycle and then purchasing the accessories separately. Customers can choose from a host of functional and aesthetically appealing genuine factory-fitted motorcycle accessories and opt to personalize with fuel tank or side panel stickers.
The Make Your Own initiative is being rolled out in 141 stores across 6 cities - Delhi NCR, Bangalore, Chennai, Hyderabad, Mumbai, and Pune.
The accessories include panniers, rear luggage rack, touring seat options for added comfort, ARAI compliant alloy wheels, and a few more things. To personalize their motorcycle, customers can choose from options of fuel tank and side panel stickers to give their motorcycle a unique look.